Do Instagram Businesses work?
I decided to take a risk and look at Instagram through the business setting.
After reading chapter five, Marketing with Instagram, I was fascinated by what would happen if I changed my account.
So that's exactly what I did.
I thought changing my account into a business profile would change the way people saw my account at first glance. I was wrong. Instagram created the feature of a business account to promote businesses without it being obvious. I have to give it to Instagram because these features are very creative.
Let me tell you what changed after I switched my account to a business account. First, it's beyond easy to change the account. You must click settings and then business in settings which then leads to the option of changing your account to a business. After this process, I was a bit nervous. Was my account going to promote my pictures? Was it going to tell people I was a business? I was completely wrong again. Just because my account changed to a business account didn't mean I had to sell or promote products.
However, having the business account feature gave me feedback on every picture. For instance, we've all wondered how many people look at our posts or how many people sent or saved the picture, right? Well, now you can see that information.
Once you post a picture, right under the picture there is a place to click view insights. From there the post insights show up revealing the number of likes, comments, the number of people reached, profile visits from the post and how many people shared the photo and saved it. It may seem a little creepy at first, but the information is very intriguing.
There are many more features with a business account. You have the ability to change profiles by adding a shop as well as a contact number and promotion option. Since I am not an actual business and I don't have products to sell I didn't dive deeper into the business account features.
I may have only used the account for a couple hours but by all the features that were given to me, I would have to say Instagram businesses do work. Even though research has proven the success of the feature I wanted to see it first hand. I'm glad I tried the feature out and learned how just one simple switch to your account can open a whole other world through Instagram.
I liked how you mentioned switching your Instagram account to a business account. I also recently just switched mine to a business account and I was shocked how easy it was. When you switch to a business account you can see who has liked the post, how many people it has reached, and where those people that you have reached are from. I think this is a very interesting tool that Instagram allows business accounts to use.
ReplyDeleteThat’s clever to convert your personal Instagram account into a business account. I would not have thought to do that myself. It is interesting that a business account is just like a normal account but with extra features, like analytics and advertising. I would have assumed that business accounts were different in more ways than that, but I guess not. I also thought that converting to a business account would involve some form of verification that you were a business owner. It makes sense to make it easy, though, that way new businesses can get started right away.
ReplyDeleteI currently run a business page for my beats that i make in my spare time and let me tell you, Instagram was so smart about adding that feature to their app. I like how you mentioned how you can switch your account from personal to business. I mostly have my account set up to business while still using my account as a personal account. Whenever i promote beats I make on my Instagram story, i can always see the people who watched my story and how many people visited my discord chat. Great coverage on the topic!
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